What will you receive?
We provide you exclusive real estate content in several different ways so that you have maximum flexibility in reaching your database via email, social media, or blog. You can brand it yourself and send it out to your entire database or our team can brand it, embed it, and send it out weekly for you.
How many times should I send my content?
Our research strongly suggests sending content weekly to ensure your database is consistently engaged with a wide variety of real estate topics, so prospects stay engaged until they are ready to do a transaction. These regular touchpoints can significantly increase your response rate and transaction volume—by delivering fresh content weekly, coupled with updates on your current and upcoming listings and an occasional video, we find that our clients generate 2-3 times more responses and transactions.
Content Delivery Details
As a subscriber, you will receive a new professionally written real estate article approximately every 5 days which translates to 6 original pieces a month so you have choices, that can be sent “as is” or edited and branded with your personal style and contact information. You will also receive a shortened version that can be used for your social media posts.
No time? You have the option for the Real Estate Digest team to take care of everything and brand this content for you and send out the content weekly to your database, so you know your database is always engaged.
Simplifying Email Blasts
We strongly suggest you embed your real estate content in the email so there is no attachment to open up, and your recipients can read your content as soon as they open your email. Many recipients do not trust attachments unless they are very familiar with the sender.
Most CRMs or mail services allow you to easily upload a “new template.” We provide all our articles in a finished version with accompanying HTML code, which can easily be added by copying and pasting it into a new template and then sending it.
If you are using a mail provider such as Mailchimp, Constant Contact, or a CMS that uses a template, the most common and easiest way is to “add a new template and copy and paste the HTML codes.” Your newsletter will automatically display, which is preferable because your database does not need to click a link. This is especially important if your recipients don’t know you that well, as they might not trust a link.
Finished HTML code for embedding
<div style=”position: relative; width: 100%; height: 0; padding-top: 129.4118%;
padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;”>
<iframe loading=”lazy” style=”position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;” src=”https:// www.canva.com /design/DAF-
rUuZhvY/_m3MQISjHLLbVy_ViXWRyQ/view?embed” allowfullscreen=”allowfullscreen” allow=”fullscreen”></iframe></div><a href=”https:// www.canva.com /design/DAFrUuZhvY/_m3MQISjHLLbVy_ViXWRyQ/view?utm_content=DAFrUuZhvY&utm_campaign=designshare&utm_medium=embeds&utm_source=link” target=”_blank” rel=”noopener”>neighbourhoods 1</a
Utilizing Canva for Customization
We provide an editable version in Canva, which allows you to quickly add your branded header and footer or even change the content and then copy the new HTML code created by your edits paste it into your new template and send.
If you wish to customize or edit the newsletter, simply click the editable Canva link, make the changes, and then use the HTML code the same way. Canva is very easy to use, and you can click the “how to edit Canva link” to learn how to use the editing functions to customize and brand your newsletter before sending it out, including or editing the call to action at the bottom of each newsletter.
Example: Neighbourhoods 1
After you edit, copy the new HTML code and paste it into the “new template” on your CRM or mail service.
PNG
We also deliver your real estate content in PNG format (image) as a finished product, so you can attach the PNG or copy and paste the image into the body of your email.
What is the best size PNG for email?
The best size of an email image is 600 px x 750 px on desktops and 320 px x 385 px on mobile devices.
For email banner height, 1728 px is ideal. Resizing your PNG can often be done within your CRM settings or mail service. You can also resize them inside Gmail and other email services.
You can also edit PNG files easily using Adobe Photoshop if necessary. PNG is an open format.
Finally, you can download any of the articles in PDF format. You can follow the instructions on how to embed this in your emails or simply attach it to your email. If your database is more familiar with you, this can work, and they see a brief preview of the PDF content when they open the mail.
1. Open the PDF file in the Adobe Acrobat Reader.
2. Click on “Edit” from the menu along the top and select “Copy File to Clipboard.”
3. Open the email you want to send and paste the file by holding down the
“Control” key and then “V,” or right-click and select “Paste” from the menu.
*Note: depending on which email service you use, embedding a PDF may not work or could be very low quality.
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Get started now and transform how you connect with your database with “The Real Estate Digest.”